Interactive catalogue design & production
Interactive catalogue demo
Campaign photography
Outdoor
Online content
NOVO SS 13
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Novo Shoes offers affordable fashion to a primary market of 18 to 30 year old women who want designs that reflect the latest trends. Bison was engaged to create and produce the Spring Summer 2013 campaign, with a brief to elevate brand image and add value to the print catalogue. Our interactive catalogue allowed the customer to access content and shop directly online by scanning digitally watermarked images with a smart device. Follow through sales were the highest to date. Campaign included interactive catalogue, print, instore, online and outdoor.
Deliverables
Strategy
Creative & art direction
Image making
Production
Design & artwork
Press management
Motion production
Interactive UX