Catalogue design & production

TVC

Campaign photography

NOVO AW14

—

The AW14 campaign positions Novo as the ultimate destination for on-trend affordable fashion shoes. Reinforcing Novo as a leader on price, quality and customer experience, the campaign further elevates Novo as an aspirational brand. Bison delivered campaign imagery for instore, outdoor and online, a 20 page seasonal catalogue, and 30 and 60 second TVC, and online video content.

Deliverables

Strategy
Creative direction
Art buying
Art direction
Production
Image making
TVC production
Print management