Interactive catalogue design & production
Interactive catalogue demo
NOVO SS 13
Novo Shoes offers affordable fashion to a primary market of 18 to 30 year old women who want designs that reflect the latest trends. Bison was engaged to create and produce the Spring Summer 2013 campaign, with a brief to elevate brand image and add value to the print catalogue. Our interactive catalogue allowed the customer to access content and shop directly online by scanning digitally watermarked images with a smart device. Follow through sales were the highest to date. Campaign included interactive catalogue, print, instore, online and outdoor.
Creative & art direction
Design & artwork