2012 Campaign

Outdoor & instore

Campaign photography

PLAYTEX
SS13

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Bison was engaged by the Hanes Group to create brand imagery for the Playtex Spring Summer 13 Campaign. The brief was to illustrate the versatility of Playtex intimates to suit every aspect of the consumer's lifestyle, from sport to leisure, from career to evening. Campaign imagery was used instore, online and outdoor. Product catalogue imagery was also created for online and print. 

Deliverables
Creative & art direction
Production
Image Making